Why Print?
Surely, in a world of digital, print is yesterday’s technology? Not so fast. No marketing or campaign should depend on a single medium. Here are three sample reasons to think ink:
1/ Big Impact: Digital hits one person at a time, on a screen. Leaflets get handed round. Dozens can see a single poster. Hundreds of people will view a building wrap.
2/ Make it Personal: Emails with a ‘drop in’ database name are generic. Digital technology makes print personal. Your direct mail can speak directly to a single person about the special offer intended, just for them.
3/ Portability: Print marketing is long lasting and highly durable. Your customers can carry your business card, brochure or leaflet with them, to read when and where it most suits them. An email is just another email.
