The second stage of the Triumph campaign in the four flagship shops in Europe built on the success of the Essence launch. We devised an ingenious system using window blind components and giant double sided graphic strips straegically fixed in the store windows. They are positioned in such a way the image changes as you walk past the store. When you are directly facing the store, cut vinyl graphics are revealed showing the product identity.
The design was by brand company, Neighbour, and the systems were produced in our studio in Oxfordshire and installed in the four locations across Europe over a period of five days by our crack team of fitters.