In the days when the PDF and web page is seen as the go to answer, print obsolescence is still a hot topic in the sales departments across the UK. Producing too much of something that can quickly change or go out of date is a nightmare, wasteful and easily solved with a digitally printed strategy. But it simply doesn’t need to be the case.
It’s funny how so many people have got hung up on paper useage recently, when virtually all the paper we use at carbon colour comes from either purpose grown forests, or part recycled sources that are sustainable and responsible..
The majority of the paper and board we buy and print on comes from one merchant source with whom we have engaged in a capture scheme.
As a result of our participation in this Carbon Capture scheme initiated by the Woodland Trust; for example in 2017 we captured 6,996kg of Carbon Dioxide.
In itself this meant almost 175 square metres of new mixed woodland was planted as a result of the work we have digitally printed on paper and board that is covered by the carbon capture scheme. In real terms this reflects a complete commitment by Carbon Colour to ensure it uses paper from sustainable sources, that we minimise any unnecessary waste of material and that we remain accountable for the environmental resources that we do use. Because we specialise in short run products our useage is the opposite of other producers who buy paper by the ton, but we know that we can measure our contribution accurately ‘carbon captured’ – and we are proud to be part of this carbon capture scheme.
Woodland Carbon is the Woodland Trust’s unique scheme set up to help companies reduce their carbon footprint by locking up carbon emissions through the planting of trees. As a result this allows the Trust to create new woodland and harness nature’s simple and powerful way of removing carbon dioxide from the environment.
Unlike many conventional printers we measure our waste by the sheet not the binful, so its easy to be fully accountable and we are more than happy to show anyone concerned about what they deem waste through excess printing, both our studio where the work is produced, and help them audit their collateral from start to finish so we can help identify waste, opportunities to produce on demand rather than in bulk and how slight adjustments in procurement can help reduce obsolescence.