Incentive direct mail

Here’s a simple campaign we have just designed and implemented for one of the Motorlux sites in Wantage.

Having waited for the first proper cold snap of the year we printed, personalised and mailed within hours of the thermometer plummeting, to a targeted segment of their customers, with the offer of a free Ice Scraper for anyone who validated their information with the dealership.  Carbon Colour also sourced the manufacture and branding of a recycled ice-scraper, one that’s not too big to fit in a hand or door pocket in the car, and neat enough to do the job.

Motorlux 3

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