Here’s a lovely example of a small business getting ready for GDPR.
With new regulations coming into force on the 23rd May 2018 there are fundamental things each business needs to do in terms of holding, sharing data and communications that require the use of individuals information. In addition to all the back office logistics and systems protocols you need to adhere and maintain, it’s all about permission being granted ‘knowingly’ and consciously by your customers.
The Garden Design company is a small business getting ready for GDPR, and as part of this they decided to ensure they had absolute instructions from their whole client base, so they included with their regular January mailing a simple, but clear, postcard. The clients were encouraged to respond by either logging onto the website and confirming that their contact details were all correct, or to fill in the reply card and pop it in the letter box, postage free. Either way a contribution would be made to a relevant charity.
The response has been more than just encouraging, over 70% of the recipients responded within two weeks of receiving the newsletter, and all have been positive about being kept in touch with.
To talk about how we can help your business get itself better prepared for GDPR by producing your own version of a cleansing + permission led direct mail contact Phil Taylor here
Find out more about the charity that the GDC supported through their direct mail initiative here
The EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data is now used.
Currently, the UK relies on the Data Protection Act 1998, which was enacted following the 1995 EU Data Protection Directive, but this will be superseded by the new legislation. It introduces tougher fines for non-compliance and breaches, and gives people more say over what companies can do with their data. It also makes data protection rules more or less identical throughout the EU.