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This brand manual is really up there with the best, did someone really get paid to have this much fun?

Iconika was asked create a brand lock-up that would comply with global guidelines but would function as a campaign identity. Keeping true to the campaign concept a brand guidelines was subsequently created that was not only functional, but truly embodied the STIHL: Making It Easy campaign concept and kept the focus on the back yard. The brand strategy is to create a sustainable backyard environment that is made easy by the market-leading STIHL products, and therefore create sustainability for the STIHL brand in the consumer sector.



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