Motorlux generated footfall at a launch using postcard dm
Local Ford dealership Motorlux of Wantage wanted some help to increase footfall at their weekend launch of the all new Fiesta and used a postcard dm to do this.
carbon colour helped by editing copy, creating artwork and then printing / mailing from segmented data two forms of invitation to existing customers and prospective buyers who had expressed an interest in the Fiesta, and a VIP list of guests who got a separate set of details and were invited to an evening event at the beginning of what proved to be a very busy weekend for Motorlux.
the advantages of direct mail
Because we offer everything required to design, print and release this sort of postcard dm to the Royal Mail it was only a matter of a few days from start to finish. Being so flexible when it comes to producing short run direct mail pieces has huge advantages for both us and you the client. It means we don’t have to wait for a separate mailing house to process or frank our mail, as we have our own account with the Mail, we can cope with last minute alterations, spot and repair imperfections in your data and offer all the additional adds ons like lamination too.