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In 2015 the British Franchise Association asked us to conduct a literature review of their membership and event documentation which had become confused, slightly outdated and a little tired. With relatively little new photography available we created a new and visually strong identity, streamlined their over fussy logotype and established a typographic styling that worked well even without the support of new pictures.

The end result was a crisper look to documents with more colour being used to identify the product type and pages less cluttered so that they were easier to digest, even when large amounts of text were required.

 

bfa proposals

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