One of our more unusual was to create some metallic beer bottle labels to support an exhibition event. It was to help promote a specialist packaging provider who focuses on the safe transport, storage and disposal of radioactive materials.
So if beer is mentioned we usually listen more attentively than usual. We were delighted to help design, artwork and manufacture a small number of bottle labels. These were to be used as give aways on an exhibition stand. (we also produce exhibition systems find out more here)
From the clients brief to production of the labels we only had a couple of days to create artwork for two variants. Which we printed in colour onto a brushed metallic base and contour cut them to shape. Ready for the labels to be applied to the bottles of craft beer the client had already purchased from their local brewer.
There were two types of beer involved, a light and a dark – so apart from the obvious text that needed to alter, used to describe the product, its density and ABV the differentiator – the client wanted to replicate a style that their industry contacts would recognise.