BT is the world’s oldest telecommunications company. The company’s origins date back to the establishment of the first telecommunications companies in the United Kingdom. Among them was the first commercial telegraph service, the Electric Telegraph Company, which was established back in 1846. As the companies amalgamated and were taken over or collapsed, the remaining companies were transferred to state control under the Post Office. These companies were merged and rebranded as British Telecommunications.
When BT launched their home-use broadband service they needed a graphic solution that reinforced the freedom of access, ease of installation and user-friendly nature of their product. Working with them to choose a range of images that best represented these key aims; we produced large graphic panels to install in their London head office. The panels decorated the public interaction zone and helped reinforce the positive launch messages of the service.
The panels were installed onto both temporary partition walling and the structural pillars and walls on one complete floor of the building and helped define key selling points of BT Openworld to visiting members of the public.
At the same time, to help promote the brand strengths to BT’s staff we produced a series of hanging banners that were installed in the working spaces of the building.
Such was the success of this project that we then produced and installed similar panels and banners throughout the call-centre support network of the service across the UK.