retail

case study: bottle labels

One of our more unusual was to create some metallic beer bottle labels to support an exhibition event.  It was to help promote a specialist packaging provider who focuses on the safe transport, storage and disposal of radioactive materials.

So if beer is mentioned we usually listen more attentively than usual.  We were delighted to help design, artwork and manufacture a small number of bottle labels.  These were to be used as give aways on an exhibition stand. (we also produce exhibition systems find out more here)

From the clients brief to production of the labels we only had a couple of days to create artwork for two variants. Which we printed in colour onto a brushed metallic base and contour cut them to shape. Ready for the labels to be applied to the bottles of craft beer the client had already purchased from their local brewer.

There were two types of beer involved, a light and a dark – so apart from the obvious text that needed to alter, used to describe the product, its density and ABV the differentiator – the client wanted to replicate a style that their industry contacts would recognise.

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Shop Window

Here’s an award winning retailer’s window.

This Bee themed window at Stocks put itself forward in the Henley on Thames Regatta ‘Shop Window competition’ and found itself voted one of the best shop windows in 2017.  Sandie Russell of Stocks said, “We’re really pleased to get an award in our first year of entering.

she went on to say “Our window featured bee pictures by local artist Tasmin Pyper. Our whole ethos is to promote the best of local. Tasmin has created some special cards and notelets for Henley which include oars and swans.”

Carbon Colour produced hexagonal hanging cards which were suspended from the interior ceiling, and make it appear that bees are in the window space.

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Blackwells

When large window display items needed to be fabricated Blackwells turned to carbon colour allowing us to exploit both our ability to print quickly in large format, but to cut to shape, make up and assemble a set of giant books which when arranged in the Broad Street store window looked great!

It’s quite difficult to show off the scale of these 3D items – but at almost a metre high these were really impressive props.

carbon colour can also produce mock up bound books when needed with printed or blank pages – just the thing to help support an initial launch or marketing activity.

 

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Puma

Working with Neighbour up until 2014 and the client directly,  a complex  installation for PUMA Headquarters continues to give us one of our largest annual challenges.  We continued to work with the clients new agency and our install team travels to Germany twice a year as they launch new product lines to their distributors and retailers.

The brief requires us to fill four massive warehouse spaces with gigantic display panels, wall art and lots of applied vinyl, much of which is produced at breakneck speed, transported to Germany and installed by us in such a way as to minimise any surface damage to the newly finished walls. (a pre-requisite of the site management)

We made use of a relatively new multi-flexible 100% polyester fabric which is suitable for all types of flat surfaces with a unique adhesive backing and has a very efficient release liner. Perfect for short term graphics and interior decoration. It’s easy to apply and remove as well as being water resistant and re-positionable whilst also offering great colour reproduction!

puma logo ( red + white ), puma logo with white and red color

 

 

 

 

 

 

Neighbour is a leading design & art direction agency that works across all media.

They believe that beautifully crafted and consistent communication is the most effective; and we can but agree!

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British Telecom

BT is the world’s oldest telecommunications company. The company’s origins date back to the establishment of the first telecommunications companies in the United Kingdom.  Among them was the first commercial telegraph service, the Electric Telegraph Company, which was established back in 1846.  As the companies amalgamated and were taken over or collapsed, the remaining companies were transferred to state control under the Post Office. These companies were merged and rebranded as British Telecommunications.

When BT launched their home-use broadband service they needed a graphic solution that reinforced the freedom of access, ease of installation and user-friendly nature of their product. Working with them to choose a range of images that best represented these key aims; we produced large graphic panels to install in their London head office. The panels decorated the public interaction zone and helped reinforce the positive launch messages of the service.

The panels were installed onto both temporary partition walling and the structural pillars and walls on one complete floor of the building and helped define key selling points of BT Openworld to visiting members of the public.

At the same time, to help promote the brand strengths to BT’s staff we produced a series of hanging banners that were installed in the working spaces of the building.
Such was the success of this project that we then produced and installed similar panels and banners throughout the call-centre support network of the service across the UK.

 

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Triumph

One of the UK’s largest retailers of high performance underwear. featured Triumph

We had to travel to Copenhagen for the start of this project. We have now produced and installed store graphics for Triumph’s flagships stores in Copenhagen, Milan, Zurich and Vienna on behalf of their brand company, Neighbour.

This one below is in Milan and the graphics are positioned so that they change as you walk past the windows.

 

Triumph International established a home for the UK and Ireland in 1964. They now occupy a large purpose built premises in Swindon that serves as the hub for sales, marketing, warehousing, administration, accounts, planning and personnel and their agency turned to carbon colour when then needed help to implement a range of retail solutions across the UK.

TriumphVienna1

Today, Triumph UK continues its dedication to the very best standards of service, innovation and producing and developing designs matching the requirements of their UK and Irish customers. For example, the successful For Your Curves range and D+ big cup collection has been introduced and developed following a demand from customers. Triumph also continues to lead the way in fashionable shapewear with the latest from the Shape Sensation collections, as well as offering a diverse selection of bras, briefs, swimwear, nightwear and sports bras – ensuring that there is a style for every consumer and occasion.

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Pretty Green

Background to Pretty Green

in November 2011 Carbon Colour completed the new applied graphics for the latest new Pretty Green in Liverpool where Liam Gallagher’s fashion label opened its 8th store.  This was the latest Pretty Green store to hit the high street joining the other Pretty Green stores in: London’s Carnaby Street and Covent Garden, Manchester, Glasgow, Newcastle, Nottingham and Cardiff.

Situated at the heart of Liverpool’s fashion scene, the store sits proudly within the Liverpool ONE shopping centre.  The store will provide the high-quality tailoring of its Black Label collection and the everyday signature pieces of our Green Label collection.  As with each of the Pretty Green stores, Liverpool will focus on providing monthly live music from a host of established and unsigned bands.

The Rolling Stones began to develop a unique style which evolved during this well documented period.  Experimenting musically spilled over into their attire, stamping a very British edge on their look, they combined a Bohemian eccentricity with a dandy elegance.  The Autumn / Winter 2012 range at Pretty Green drew on this theme and tuned into some key elements that embodied the ethos of those heady days back in ’71.

 

 

 

 

 

 

Nigel Grant, Brand director, commented: ‘This is a huge statement for us and reflects the way the brand is growing and becoming much sought after’.

Reasons for the graphics in Tokyo

The label, now in its seventh season and gathering a solid following, had put together a range of clothing designed exclusively for the Japanese market only. Highlights include a luxury wool mix stripe boating blazer and classic polo’s with a twist, the range is underpinned with a very British red, white and blue theme and its trademark Paisley was been exclusively developed, in those patriotic colours, especially for the Japanese range.

Carbon Colour was asked to continue the demanding schedule of work it had undertaken in the UK stores and install similar graphics to the newly commissioned store in Japan.  This would involve slightly different content, but similar high pressures when it came to deadlines as the speed of growth in the Pretty Green brand was accelerating rapidly at the time.

What we did for them

Pretty Green launched their Autumn Winter 12 collection with a complete refresh in all their UK stores. We were pleased to be asked to produce and then install these.

Pretty Green, Liam Gallagher’s clothing range with a mixture of rock & roll heritage and a quintessential British flavour, opened its first international store in Japan on 29th June 2012 and Liam himself was in Tokyo to open the doors with a huge launch party.  This arm of the business is headed by Kojo Kato, a well-known figure in the Japanese fashion industry.  The store itself is situated in the popular Aoyama shopping district of Tokyo.

How we did it

All print and manufacturing of the graphic panels, window decals and exterior grade mesh drops used for the building wraps was carried out in our facilities in Milton Park.  Before being shipped from the UK to Tokyo direct via dedicated air freight along with a shipment of that seasons garments.

We managed the whole process from interpreting the design brief and needs of the site, to the final installation across the stores in central city locations in the UK

We worked with the construction team in Tokyo responsible for the fit out of the store, and all dimensions were provided remotely.  The accuracy of the site management team proved invaluable, as minor changes to the fascia and wall panels could be anticipated in advance of the installation in Tokyo.

When Carbon:Colour undertook the installation of the graphics for the new Pretty Green store in Tokyo two of our fitters, Callum and Paul joined the Pretty Green team to manage and install the graphics in what promised to be an extremely impressive store in the fashion heartland of Tokyo.  The scale of the site proved something of challenge, and its sheer size required a significant amount of scaffolding to be erected to allow safe and secure access for the team.

Here’s a couple of pictures showing the scaffolding ready for the enormous graphics due to be fixed across the walls and windows.  Then it’s on to the giant canvasses and wallpaper inside the store.

What made it most effective?

Carbon Colour has always focussed on the finite details of colour gamut, choice of final substrate and how a particular image will reproduce, all of which our clients appreciate but perhaps do not necessarily fully comprehend.  Because we have a team of specialists who understand colour, and respect the aspirations of their clients we can offer a more intuitive approach.  For us it’s simply not enough to just output a file and hope everyone will be satisfied that it’s as good as it can be.  The added attention to detail offered by Carbon Colour is very much part of our ‘normal service’.  We will always output a test strip twice for approval rather

Of the cover of SHORTLIST Magazine Liam Gallagher said “it was inspired by the psychedelic portraits of The Beatles taken by Richard Avedon in the late 60’s, which I’ve got hanging in my house. I wanted to create something that had the same vibe and also used the paisley logo that we created for Pretty Green.”

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