carbon colour recently developed a simple book display stand as a result of a client request for a flat pack device that could be shipped easily and economically but also be personalised if required. We also produce show cards in the same way – one of the simplest devices and great for use in shop windows and at trade shows.
The solution was a mounted and die cut book stand that can support a reasonable size bound book or collection of books, is strong enough to withstand general wear and tear and is very simple to assemble.
If you need a book stand for your next exhibition or book fair then give us a call, we would love to help.
One of our more unusual was to create some metallic beer bottle labels to support an exhibition event. It was to help promote a specialist packaging provider who focuses on the safe transport, storage and disposal of radioactive materials.
So if beer is mentioned we usually listen more attentively than usual. We were delighted to help design, artwork and manufacture a small number of bottle labels. These were to be used as give aways on an exhibition stand. (we also produce exhibition systems find out more here)
From the clients brief to production of the labels we only had a couple of days to create artwork for two variants. Which we printed in colour onto a brushed metallic base and contour cut them to shape. Ready for the labels to be applied to the bottles of craft beer the client had already purchased from their local brewer.
There were two types of beer involved, a light and a dark – so apart from the obvious text that needed to alter, used to describe the product, its density and ABV the differentiator – the client wanted to replicate a style that their industry contacts would recognise.
One thing many new businesses fail to grasp is how deal with short run packaging. Whether you need help with a single prototype, a new design for a range of labels, or a series of testers to help establish and garner customer feedback before you commit to a production run.
This is one area where in the past we have solved all sorts of problems – both big and small for retailers, home producers as well as larger chains.
Not only with short run packaging – literally meaning a one off, or a small number of items for a single event or shop window or a collection of bespoke but personalised items to promote an event, a book, a new foodstuff or a farmers market product. Or from creating a one off box for a pitch presentation to cutting to shape an outer sleeve for a jar of foodstuff.
carbon colour can help design a new corporate styling, or help simply adapt your existing artwork, for all kinds of short run packaging, or we can work with you to improve and refresh what you have already. Come and talk to us about how we can help you get more from your packaging.
One simple idea we helped develop was a relatively small quantity of biscuit tins that needed to be branded for the AA Garage Guide. It was prohibitively expensive to print direct when the required quantity was so low, so we simply cut a vinyl label to shape and applied it. The box formed part of a collection of collateral which included direct mail, outbound letters, window stickers, leaflets and dispensers as well as branded envelopes to help ensure they stood out on the doormat.
In another example of a quick solution to a problem – we printed and cut vinyl to shape and applied it to some off the shelf drinking bottle which were used as part of the hand out pack for a client’s motivation day.
Here’s an award winning retailer’s window.
This Bee themed window at Stocks put itself forward in the Henley on Thames Regatta ‘Shop Window competition’ and found itself voted one of the best shop windows in 2017. Sandie Russell of Stocks said, “We’re really pleased to get an award in our first year of entering.
she went on to say “Our window featured bee pictures by local artist Tasmin Pyper. Our whole ethos is to promote the best of local. Tasmin has created some special cards and notelets for Henley which include oars and swans.”
Carbon Colour produced hexagonal hanging cards which were suspended from the interior ceiling, and make it appear that bees are in the window space.
When large window display items needed to be fabricated Blackwells turned to carbon colour allowing us to exploit both our ability to print quickly in large format, but to cut to shape, make up and assemble a set of giant books which when arranged in the Broad Street store window looked great!
It’s quite difficult to show off the scale of these 3D items – but at almost a metre high these were really impressive props.
carbon colour can also produce mock up bound books when needed with printed or blank pages – just the thing to help support an initial launch or marketing activity.