In 2015 the British Franchise Association asked us to conduct a literature review of their membership and event documentation which had become confused, slightly outdated and a little tired. With relatively little new photography available we created a new and visually strong identity, streamlined their over fussy logotype and established a typographic styling that worked well even without the support of new pictures.
The end result was a crisper look to documents with more colour being used to identify the product type and pages less cluttered so that they were easier to digest, even when large amounts of text were required.
The importance of your brand being supported by a well crafted corporate identity cannot be underestimated.
In the world today there are thousands of businesses who operate with a perfectly adequate ‘style’ often developed with little or no high quality design input. Yet there are enough others who have adopted a fantastic ‘look’ that allows them to be instantly recognised and are able to say it has helped them develop ‘brand loyalty’.
From the choice of a corporate typeface that is adopted company wide, to the use of a logo or very specific pantone colour – how you express the essence of your business is your corporate identity. From a beautifully crafted logo to a particular way your marketing collateral is presented, getting this right can make all the difference to how your clients and suppliers perceive you business, its ideals and aspirations.
Here’s a sample of some of the brochure layouts we produced for one client that wanted to adopt a more modern way of presenting their membership benefits.