When the village of West Hagbourne decided that their telephone kiosk was the ideal site for a public access defibrillator they hadn’t reckoned on the lengths we would go to, in order to identify the original typeface used in the Gilbert Scott designs and then adapt and digitise the text in the same style as used on the old TELEPHONE signs.


As the kiosk sits in the middle of a conservation area the local history group wanted to retain some authenticity and thanks to the BT archive department we even managed to identify the military maroon red 449 – the colour specified, which had been used for all signage.

The old signage had been in place for decades and the inks used had bleached in the opposite direction to the plastic – making the lettering almost white.  Rusting and  looking altogether very neglected the kiosk has now been completely refurbished and freshly painted and had Gold Leaf applied to its Royal Crest.

The original ‘Cheltenham’ font had never been properly digitised in its original cut form – and the often poor attempts to match this elegant typeface added to the task our studio tackled as they searched out authentic graphics and character elements. So we adapted and adjusted a very honourable match to the original font.

Originally the signs were screen printed onto glass, these were later replaced with a polycarbonate (Makrolon) but we used a modern UV resistant semi-translucent cast acrylic to ensure the location of the defibrillator would be visible at night for many years to come.


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