artwork guidelines

Follow these simple rules to ensure that there are no unforeseen delays with your project, if you just need more help call us on 01235 438 938

PDF files

This is our preferred format to receive artwork. Your PDF file needs to have embedded all the necessary elements such as imported images and fonts, and needs to be made using the highest quality setting. If you are in any doubt about this just give the studio a call and we’ll be only too happy to help.

guidelines on how to submit your artwork

If you follow these simple rules they should help ensure that there are no unforeseen delays with your project –  if you need more help call us.

Our preferred format to receive all artwork is PDF, which need to have embedded all the necessary elements such as imported images and fonts, and needs to be made using the highest quality ‘print option’.  The Press Quality option, if selected, must have fonts embedded and images set to 300 pixels per inch set at 100%.

bleed

‘Bleed’ refers to the area of your printed image that needs to extend beyond the edge of the trimmed page. If you would like an image or graphic to run right up to the edge of a page when finished, then it should ‘bleed’ over the trim size by at least 3mm as bleed provides us with some tolerance for trimming.

supplying original artwork

Artwork should always be supplied in high resolution, print ready format and should include trim marks and bleed.

Indesign

Ideally, we recommend that you generate a PDF file from your Indesign artwork when using ‘Adobe PDF presets’ in the File menu. Please avoid ‘downsampling images’ in the options.

If you prefer to send us your original artwork files then you should use ‘Package’ in the File menu to collect all associated files into one folder, such as imported images or graphics and the fonts used. Compress the folder using Stuffit, WinZip or the ‘Compress’ command in the File menu.

Microsoft Documents

You can easily generate PDF artwork from your MS Word, Publisher and PowerPoint files and there are various free services available over the web which can help. If you are unsure about this give us a call. It’s really difficult to deal with bleed in some Microsoft products, so bear this in mind when placing images close to the edge of pages. We’ve got lots of experience in dealing with most formats, but sometimes certain fonts and how your pages have been formatted may cause reflowing.

Photoshop

Ensure that your Photoshop file is set to actual size, at 300 pixels per inch and that the Colour Mode is CMYK. We generally recommend that you save your file as a Photoshop PDF. However, if you prefer to send us your original artwork files then please save your file as a TIF or PSD file, with all type ‘rasterised’ (refer to layers menu).

Illustrator

We recommend that you save your Illustrator artwork as a PDF file.

However, if you aren’t able to or need to send us your original artwork files then please bring all the associated files together in one folder, including all imported images. Convert all text to outline (ensuring you save your original file).

QuarkXpress

Ideally, we recommend that you generate your PDF file from your artwork when using QuarkXpress. Choose the High Quality Print (or equivalent) preset.

However, if you aren’t able to or need to send us your original artwork files then you should use ‘Collect for Output’ in the File menu to collect all associated files into one folder, such as imported images or graphics and the fonts used.

Compress the folder using Stuffit, WinZip or the ‘Compress’ command in the File menu if you are using a Mac, and please include a PDF for us to check against for colour and content.