According to a recent article printed matter really helps recall –  When Microsoft, wants its employees’ to really remember something, it prints out the information and puts it on their desks.

Facebook CEO and founder Mark Zuckerberg kept this little reminder on his desk.

The powerful nature of the printed word cannot every be underestimated.  Use it to supplement, reinforce and underpin your cross-media activities and enjoy the difference print can make to your marketing activities.

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