As one of Oxfordshire’s first digital print providers, we really understand short run. We do it efficiently, on time, on budget and we do everything we can to make sure its what you need!
Effectively all of our equipment and finishing processes allow the manufacture of any product to be produced in any quantity as small as one or anything up from that. Digital presses allow exact quantities to be produced – so why produce a convenient number of items – say 500, because you think it will be more cost effective, when you only really need 73 of them! Personalising an item can be as simple as adding a unique reference number or code, but can be so much more. Track your responses, make offers trigger by location, gender, age or other known information.
The economies of scale do sometimes mean that your unit cost of purchase will be affected, but if you keep your waste and obsolescence under control, the benefits easily outweigh the short term implications. Try adding that to your own green credentials – or measure how much your business wastes through unintentional obsolescence!