getting ready for GDPR

Here’s a lovely example of a small business getting ready for GDPR.

With new regulations coming into force on the 23rd May 2018 there are fundamental things each business needs to do in terms of holding, sharing data and communications that require the use of individuals information.  In addition to all the back office logistics and systems protocols you need to adhere and maintain, it’s all about permission being granted ‘knowingly’ and consciously by your customers.

The Garden Design company is a small business getting ready for GDPR, and as part of this they decided to ensure they had absolute instructions from their whole client base, so they included with their regular January mailing a simple, but clear, postcard.  The clients were encouraged to respond by either logging onto the website and confirming that their contact details were all correct, or to fill in the reply card and pop it in the letter box, postage free.  Either way a contribution would be made to a relevant charity.

The response has been more than just encouraging, over 70% of the recipients responded within two weeks of receiving the newsletter, and all have been positive about being kept in touch with.

To talk about how we can help your business get itself better prepared for GDPR by producing your own version of a cleansing + permission led direct mail contact Phil Taylor here

Find out more about the charity that the GDC supported through their direct mail initiative here

The EU’s General Data Protection Regulation (GDPR) is the result of four years of work by the EU to bring data protection legislation into line with new, previously unforeseen ways that data is now used.

Currently, the UK relies on the Data Protection Act 1998, which was enacted following the 1995 EU Data Protection Directive, but this will be superseded by the new legislation. It introduces tougher fines for non-compliance and breaches, and gives people more say over what companies can do with their data. It also makes data protection rules more or less identical throughout the EU.

Stonehenge road scheme

As part of Highways England public consultation on proposals to upgrade the A303 between Amesbury and Berwick Down, as it passes the Stonehenge World Heritage Site, we helped create and manufacture a series of exhibition boards and other display materials. The boards highlighted the main aspects of the proposed scheme on which Highways England are seeking comment while one of our Twister systems was used to display a large map of the route.

One part of the exhibition was a series of linkable rigid panels that were interchangeable – so different venues could be best laid out, and a flexible single twister unit of over four metres in length that could be kept straight or bent to fit in a corner location or an awkwardly shaped  venue.  This was all printed and mounted together with additional collateral and small extracts produced as visual aids so that they could be used to help answer questions from the consultees as and when they arose.

One of the advantages of using modular boards as part of the solution for this client is the level of flexibility it gives both the event installation team and the designers.  Almost any size can be cut – and linked, panels don’t have to be either the same width or height – and to some extent can even be cut to shape as required.  Using a clamp system means that a board can be omitted, used in isolation or inter-changed really easily.  The scheme also used adjustable feet to cope with public venues and the possibility of variance in floor levels.

find out more about the A303 road scheme at Stonehenge here

 

 

 

learning music

As part of a new series of teaching guides for MusicBuds we helped create, print and bind some really effective bound books for music teachers.

The bound books happily lie flat and can accommodate a reasonably flexible page count.  Because we used our preferred paste-board wire-o-binding technique the different spine widths could be coped with, giving the additional benefit that when the series are on the shelf spines are fully legible, look like perfect bound books and if needed can be adjusted or updated without too much impact on the cover artworks.  As a result we’re already well into the first re-print of this series of bound books.

Find more details of the binding techniques we offer for bound books here
or find details of our paste bound wire binding here

contact us to discuss how we can help develop your next project mail

Musicbuds is a unique music-based programme for Early Years learning:

  • For children from 0 – 5
  • Developed by pedagogical experts in both the Early Years and Music
  • Tried and tested in hundreds of sessions in many countries
  • Supports both Music and Early Years’ learning objectives
  • Backing tracks with fluctuating tempos to support young learners
  • Originally crafted songs inspired by a range of musical genres and styles

Discover how Musicbuds excite and inspire children  here.

 

new building opening

With a new building opening on Milton Park there’s always lots to do – and the recent official opening of the new UK Headquarters of Adaptimmune was no exception.

With new albeit temporary graphics applied to the exterior of the building, with on the day signage applied separately to that, we also created and installed a series of huge timelines telling the story of the business its scientific progress and its corporate story.  From showing members of the founding team and early investors to rounds of investment in the UK and USA.

carbon colour provided creative services to design and artwork the timelines, which were then printed and applied to the walls in the new building, supporting collateral was printed, along with programmes for the day and temporary display boards supplied which carried press coverage alongside photos old and new.

Over 400 people, including employees and senior representatives from the regional and national business, academic, government and investor communities, gathered on November 6th to celebrate the official opening of their flagship facility. Professor Sir John Bell GBE, FRS, Regius Professor of Medicine at the University of Oxford, will unveil a commemorative plaque.

find out more about Adaptimmune here

or get some inspiration for your own printed materials from our collection of product types and case studies which you can find here

 

books of postcards

Here’s a new product – books of postcards – we developed recently for a publishing client.  Effectively its a slightly different way of creating and presenting a series of cards – it brings together a collection of marketing postcards which are glue bound on one edge and contained within a wrap around cover.

Printed in colour throughout with Matt Lamination on the outer of the cover this item has great desk top appeal and already a few of our other art led clients have expressed an interest in exploiting the principle to create their own books of postcards.  The same format would suit artists and illustrators who want to present a series of images from a collection of their work.

This collection was going to be used as a hand out at trade shows, the pack could be used for a multitude of other sectors – the postcards can be unique, or repeats, ideal to promote or market part of an artists collection or a series of linked ideas.  The cards peel off the short edge and when bound lay almost flat so its easy to read and yet strong enough to hang together like a bound book.

We also produce greetings cards and notelets for our clients – see some examples here.  From scanning your originals to designing a whole new range of cards we can help, we are used to colour balancing against originals and we carry a wide range of cello bags and envelopes so we can easily deal with last minute requests for urgent re-prints, bespoke christmas cards and cards for special events.

If you would like to discuss how carbon colour could help you promote your business, launch a new service or support the the sales of a product just give us a call on 01235 438 938 or get in touch here.

business to business

Getting it right at a business to business launch is often quite a challenge – to stand out from the crowd, not only do you need to get the creative look and content right for your audience, but making sure you having enough collateral needs to be thought about too.

With two new products to offer attendees at a recent conference, our client Investassure asked us for help to give them a new fresh look to their display materials.  We helped design some banners, new cards and a handout all of which were used specifically for this recent event.

It’s always good to get feedback and the comment from InvestAssure was particularly nice.

I wanted to let you know how pleased we were with the materials. I think we were easily the best looking outfit at the conference.  We had a lot of interest in our services and as a result we will be doing another event in November”. 

The business was actively promoting two solutions:

SMART Online Self-Assessment and e-Learning

An online self-assessment and e-learning tool (SMART) allowing businesses to cost-effectively streamline their ethical communication, assurance and improvement programmes. It can support the interests of all parties by facilitating online factory self-assessment against a customised set of requirements, whilst at the same time communicating policies and good practice across a whole supply chain or investment portfolio.

NIMBUS Web Monitoring of Corporate Incidents and Allegations

A web monitoring service, NIMBUS, provides a cost-effective way of keeping tabs on companies all year long. It constantly scans the web for the latest reports of allegations and incidents relating to EHS, labour and other ethical aspects of corporate performance in Asia.  The data are available to investors, retailers, manufacturers and banks for use as early warnings of problems and also as inputs to screening and due diligence. Find out more here.

‘InvestAssure has built a free SMART module based on the BES 6002 standard for Ethical Labour Sourcing, developed by the Building Research Establishment. This will support the construction sector in implementing the UK’s Modern Slavery Act. SMART_ELS can be downloaded at www.investassure.net/smart.’

If you would like some help with your business to business launch or any other creative printing you might need – just give one of us a call on  01235 438 938

portraiture

Here’s our recent installation of an impressive montage of mounted portraiture we produced for the talented photographer, Andrew Ogilvy.

A graduate from Glasgow School of Art, Andrew now lives in Oxford where he has also taught Photography courses to inspiring young students.

Known for his engaging, minimalist portraits that capture a depth of each individual character. His quick speed of work is fuss free, frequently shooting in limited time frames makes for an ideal combination for life on set.  Always well prepared and researched, Andrew is quietly commanding and quick to capture the moment. His passion for detail and exceptional use of light demonstrated in every photograph.

where to see this work

They are in the foyer of the Oxford Playhouse and all have a connection with the theatre. If you get the chance, call in to take a look. Or find out more about Andrew’s work here

we’re hiring

We’re expanding and need to add to our team – so we’re hiring.

We are looking for one new member of the team here on Milton Park.

  • Print Finishing & Installation Assistant

Find more details here

send your cv to info@carbon.co.uk

strictly no agencies thank you.

Heathcote Williams

One of our first ever client’s Heathcote Williams, the radical poet, playwright, actor and polymathic English genius, has died at the age of 75. He had been ill for some time and died on Saturday 1st July in Oxford.

We have helped in the development, creative structuring and editing of the layout of many of his publications, plays and we were about to complete work this week on his latest book.

The Guardian reported today the 3rd of July

He was the author of many polemical poems, written over four decades in a unique documentary style. They included works about the devastation being wrought on the natural environment – Sacred Elephant, Whale Nation and Falling For a Dolphin – and Autogeddon, a grim and majestic attack on the car.

Williams also wrote several successful stage plays including AC/DC, which premiered at the Royal Court in 1969, and The Local Stigmatic, commissioned by Harold Pinter and revived in 2014 at the Old Red Lion Theatre in London on its 50th anniversary. His most recent play, Killing Kit, was about the life and death of Christopher Marlowe.  He was an impressive conjuror and a member of the Magic Circle. One of his TV plays, What the Dickens!, featured Dickens performing magic shows for children.

His literary output was prolific. It included a book on Speakers’ Corner in Hyde Park, published when he was 23, and in later life he wrote several poems a month, driven by news and current affairs. This confinement did nothing to diminish his creative energies nor his anger at the direction in which society was going in the hucksterish era of Brexit, Boris Johnson and Donald Trump.

Williams retained his principled fury to the end. In 2016 he published Boris Johnson: The Blond Beast of Brexit – A Study in Depravity, an excoriating attack reprising the foreign secretary’s lies, evasion and adultery, sold as a pamphlet from the London Review of Books bookshop. Another work, Royal Babylon, lambasted the Queen.

His last volume of poetry about Trump, American Porn, was published in January. Williams wrote that Trump’s real name – Drumpf – “suggests dumbness, even the passing of wind/ As well as the merciful transience of fame.”

He will be missed by all of us at carbon colour.

large format windbreaks

Here’s the latest large format work for Milton Park using printed vinyl.  The new corporate identity has been applied to the business park map and then printed vinyl affixed to the windbreaks under the tent.

Using a mixture of cut vinyl and printed graphics on white and clear substrates shows what can be done with a little imagination and application.  It’s very different from how it looked before the centre glazing panel was removed.  The two panels now allow a more natural pedestrian flow into the tent space, even though it can still get a bit windy, and the new layout still allows event information to be updated easily.

This is what it used to look like.